Long-Term, Potential Outcomes:
(1) Detail methodological processes for internet viral growth.
(2) Provide survey respondent data that validates or challenges previous studies' notions of viral growth.
There's an opportunity for more
research with credible methods applied.
ARCHIVED DATA from previous fame studies
1
PHASE
[COMPLETED] Subjects include PR agencies, publicists and individuals who are presently and formerly famous. This phase involves strategic relationship building.
SURVEYING famous subjects and publicists
MEDIA TRENDS and ONLINE ANALYTIC tracking
[COMPLETED] Viewer-location mapping, demographic viewership and media trends are all retrievable data categories which offer rich insight into building fame.
[COMPLETED] Collect and analyze data that can be drawn from previous fame studies found in academic archives, periodicals and peer reviewed journals.
The Road Map
2
PHASE
3
PHASE
[COMPLETED] Field testing involves the application of test-trials (exercises in building fame). Data gathering forthis includes surveying followership and fans.
FIELD TRIALS, building followers and surveying
4
PHASE
The Researcher
Master's student at New York University [2012 (Research concluded in 2013 prior to entering a Ph.D. program)]
Graduate Student (NYU)
Brandon Chicotsky
Background:
B.A. Cultural Anthropology, The University of Texas at Austin
Why Fame?:
"There is an opportunity to develop a prescriptive methodology for viral media that extends beyond brand agencies to independent marketers."